Running a Live Broadcast from your exhibition drives several key aims
Increase footfall through the social sharing of the Live broadcast during events.
During the live show broadcast a key focus area is to drive social sharing and to encourage viewers there is time to visit the show when running over several days. From each show session this is promoted by the presenter, the guest speakers and exhibitors. Focusing on features to engage the viewers to join in person.
Generate greater social Live interaction and content sharing
We love social interaction, it’s a great way to promote and keep the news flowing throughout the show and beyond building greater longevity for the show. The Live social interaction gives viewers the chance to engage with guest interview/exhibitors by posting live questions during session and drive a wider reach.
Give Exhibitors video social channel to market on
The show exhibitors now have another opportunity to promote their services and products and engage a greater audience. This adds greater social benefits as the exhibitors will also promote the live broadcasts via their own social channels, Twitter, Facebook… more noise and more promotion.
Opportunities for exhibitors to also sponsor live sessions, have a full session and include product/service marketing material, all of these can be used to generate additional ROI.